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FREITAG logo — We believe in the next life of things. That's why we think a...

FREITAG

We believe in the next life of things. That's why we think and act in cycles. And cycle.

Founded 1993 279 employees Fashion, Manufacturing

General Information

Company Name FREITAG
Founded Year 1993
Employees 279
Industries Fashion, Manufacturing
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About FREITAG

FREITAG is a Swiss sustainable fashion startup that was established in 1993 by graphic designers Markus and Daniel Freitag. The company's slogan, "We believe in the next life of things. That's why we think and act in cycles. And cycle," encapsulates its core mission to promote sustainability and eco-consciousness in the fashion industry. The founders' quest for a functional, water-repellent, and robust bag led to the inception of FREITAG, where they repurposed used truck tarpaulins, discarded bicycle inner tubes, and car seat belts to create unique, recycled messenger bags. This innovative approach has positioned FREITAG as a trailblazer in sustainable fashion and has garnered a loyal following among urban, bike-riding individualists across Europe and Asia. The company's commitment to sustainability is exemplified by its headquarters at the Noerd industrial complex in Zurich-Oerlikon, where over 80,000 square feet are dedicated to disassembling, washing, and cutting tarps by hand. The entire production process reflects FREITAG's ethos of thinking and acting in cycles, emphasizing not only profitability but also environmental impact. In 2014, the founders expanded their creative horizons by introducing F-ABRIC, a range of rugged, completely compostable textiles crafted from vegetable fibers produced within a 2500-kilometer radius of the factory. This initiative underscores FREITAG's continuous pursuit of sustainable and environmentally friendly materials in its product offerings. As a venture capital analyst, it is clear that FREITAG has established itself as a leader in the sustainable fashion industry with its innovative approach to repurposing materials and developing eco-conscious textiles. The company's strong brand identity and loyal customer base position it favorably for potential investment opportunities. Furthermore, with its ongoing commitment to sustainability and creative innovation, FREITAG presents a promising investment prospect for venture capitalists seeking to support environmentally responsible and forward-thinking startups in the fashion sector.

Taxonomy: sustainable fashion, recycled materials, upcycling, environmentally friendly, compostable textiles, urban lifestyle, eco-conscious, circular economy, innovative design, ethical manufacturing

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FAQ About FREITAG

We believe in the next life of things. That's why we think and act in cycles. And cycle.
FREITAG was founded in 1993.
FREITAG operates in the following industries: Fashion, Manufacturing.
FREITAG has approximately 279 employees.
Top alternatives and competitors to FREITAG include Freehold Theatre Lab/Studio, Independent Marble Factory, Ellis & Co Estate Agents, Kid Made Modern, The Code Solution. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
FREITAG and Freehold Theatre Lab/Studio are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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