FRENDS is a United States-based startup founded in 2011, aiming to bring the beauty of sound straight from the runway. The company draws inspiration from women's fashion, incorporating luxury materials and jewelry crafting techniques to create a collection of runway-ready fashion accessories that embody premium sound. The focus lies in seamlessly blending design, function, and sound to deliver a unique customer experience.
The company operates in the Consumer Electronics, E-Commerce, Fashion, Hardware, and Lifestyle industries, positioning itself at the intersection of technology and fashion.
FRENDS received a Seed Round investment on 24 December 2013, with Cava Capital and Abundance Partners participating as the investors. This investment has allowed the company to further develop its product offerings and expand its market presence.