Emeryville, United States
Greenberg: Now Material is a strategy and research consultancy that recognizes the increasing pressure businesses face to react in the moment, often resulting in overlooking fundamental patterns of customer behavior and decision-making. Founded in 1997, the company employs a WholeHuman™ approach, utilizing emotional, rational, and instinctual responses to uncover deeper truths driving business and brand success.
Greenberg works with a diverse range of businesses globally, focusing on industries such as technology, media, energy, retail, food and beverage, entertainment and hospitality, financial services, healthcare, government/public sector, and non-profits. Their recent $5.56M Venture Round investment on 27 June 2019 reflects investor confidence in the company's innovative approach and potential for growth.
The company's commitment to tapping into human patterns and driving brand transformation and growth positions it as an attractive opportunity for venture capital investment. The shift from Greenberg to Material signifies a new chapter for the company, introducing exciting possibilities for the future.
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