France
GROUPE ZEBRA is a company specialized in brand strategies, management of innovation, and development of creativity. They resolve complex problems through creativity and design thinking tools. With over 30 years of experience, the Zebra Group stimulates teams to explore new brand territories. Their exclusive consumer and market observation techniques detect hidden needs and weak signals, partnering with clients to formulate innovative projects, define development potentials, and create value. The company specializes in brand vision, brand platform, innovation platform, management of innovative offers, and the strategy and deployment of new business models in Retail.
They offer services such as creating the offer, competitive intelligence and trends analysis, offer management, optimization of the product portfolio, ethno-marketing study in situ, workshops activating the results of studies, and a creative process generating product and service innovations. Founded in 1987, GROUPE ZEBRA has a strong track record of assisting companies in developing innovative and creative solutions to meet the changing needs of the market.
