Spain
GSAR Marketing - MITM Events is a part of Grupo Convenco, a business group dedicated to the tourism industry since 1974. GSAR Marketing, established in 1982, specializes in sales, marketing, and communication for international companies in the tourism industry. The company's focus is on organizing sales seminars, product launches, presentations, workshops, and international tradeshows worldwide. GSAR Marketing has represented numerous renowned companies, demonstrating its expertise and success in the field.
The organization, through its MITM Events division, has been a pioneer in organizing MICE B2B tradeshows globally since 1997. With a track record of 62 tradeshows in 38 cities across 18 countries, MITM Events has played a significant role in the development and positioning of destinations in the MICE and Cultural sectors. The company's portfolio boasts more than 200 international events, including the well-established MITM Europe and MITM Americas tradeshows, both dating back to 2000 and 1997, respectively. Additionally, the introduction of CULTOURFAIR in 2007 has further diversified its offerings, catering to cultural, oenological, religious, and heritage tourism.
Of particular note is the company's leadership in the industry, as highlighted by its creation of Fitur MICE, Fitur’s section dedicated to meetings, incentives, congresses, and events. GSAR Marketing - MITM Events has been the driving force behind the organization of the 2019, 2020, 2021, and 2022 editions of Fitur MICE, further solidifying its position as a benchmark in the industry.
Overall, GSAR Marketing - MITM Events is a company with a rich history in the tourism and marketing industry, demonstrating a strong track record in organizing successful international tradeshows and events. With its extensive experience and industry leadership, the company is well-positioned to continue its success and further contribute to the global tourism sector.
