HAMMER SPORT AG, established in 1900, is a German family-owned enterprise renowned for over a century in the manufacturing and distribution of sporting goods. Positioned at the confluence of health care, health and wellness, manufacturing, and sports industries, the company has carved a niche through its brands, HAMMER® and FINNLO®, known for quality and innovation. With a mission to inspire healthier lifestyles, the company's reach extends to 65 countries, supported by a robust portfolio of nearly 600 products.
The company's trajectory includes notable milestones, from pioneering advancements in ski designs to expanding its fitness line since 1989, and launching the premium FINNLO® brand in 2005. A robust direct sales model is cemented through 18 flagship stores in Germany and Switzerland, combined with online platforms and a broad international retail presence.
This sustained legacy of quality coupled with strategic global distribution positions HAMMER SPORT AG as a formidable player in the fitness manufacturing domain, offering potential investors a business with deep roots and a forward-thinking outlook.
