is a trailblazing startup that redefines the sports fan experience by creating virtual watch parties that connect fans and brands with their sports heroes. The company has garnered significant attention, winning the 2023 Cynopsis Sports Award for best production innovation. Since its establishment in September 2021, HANG Media has attracted nearly 20 million sports fans to its celebrity-fan community, offering them the chance to virtually interact with star athletes, performers, and influencers during major sports events. HANG Media's ability to draw nearly one million views for each virtual watch party underscores the strong appeal of its platform across various sports, including pro and college football, basketball, baseball, and soccer. The company has effectively capitalized on this platform by integrating engaging experiences such as trivia contests and open discussions with sports idols, providing fans with a novel and immersive way to connect with their heroes. Moreover, HANG Media has successfully leveraged its partnerships with prominent sponsors like Coca-Cola, Wells Fargo, MolsonCoors, and others to enhance the fan experience, allowing them to sample sponsored products during the events.
Notably, their recent Series A investment of $9.20M in the 27th of November 2023, led by Brown Angel Group, The Operating Group, Anthony Baranello, Ratner Ventures, and Clara Vista Investment Partners, reflects investors' confidence in the company's potential for growth and innovation. With its headquarters in the United States, HANG Media is well-positioned to continue disrupting the sports entertainment industry and create further value for fans, brands, and investors alike.
Taxonomy:
virtual watch party, sports, celebrity-fan community, production innovation, fan engagement, virtual events, sponsorship, influencer marketing, sports idols, brand activation, fan experience, content production, product sampling, sponsor engagement
United States
