Heartland Center is a hospitality startup aiming to provide a natural setting for individuals, families, churches, and the community. Established in 1958, the company's mission is inspired by the Good News of Jesus Christ. It offers a range of services, including summer camps that focus on creating a physically, emotionally, and spiritually safe environment for campers to develop relationship skills and independence, alongside learning about God. Moreover, the company provides camp scholarships to families in need, aiming to ensure that all children and youth have the opportunity to benefit from their programs. These camps feature various outdoor activities such as creek walks, swimming, archery, horseback riding, and challenge courses.
Heartland Center's retreat ministry provides spaces for individuals and groups from across the country to come together and recharge amid nature. This ministry also supports other non-profits in their endeavors. The retreat ministry is exclusively available at the Parkville location and can accommodate groups ranging from 6-140 people. Although no specific information regarding the company's headquarter, last investment, or the identity of its investors has been provided, Heartland Center's emphasis on offering a natural setting for hospitality and programming aligns with the growing trend of wellness and nature-focused experiences in the hospitality industry.