Founded in 1996 by Callum, Hell Pizza started as a small operation in Wellington. Over the years, the company experimented with various food items, eventually shaping their menu to offer what it is known for today. The business grew as Callum partnered with Stu and Warren, expanding to multiple stores in New Zealand. In 2006, they ventured into international markets, including London, Brisbane, Seoul, India, and Vancouver. The company experienced changes in ownership and a period of revival in 2009, which led to significant improvements in their products and marketing strategies.
Hell Pizza operates within the food delivery and food and beverage industries. The company is 666% New Zealand owned, reflecting its commitment to delivering high-quality pizzas. Despite the lack of information regarding its current headquarters and recent investments, Hell Pizza's history illustrates its resilience and adaptability in the competitive food industry.