Hero Brands is a strategic brand development company specializing in small to medium sized CPG companies. They offer a range of services encompassing sales, marketing, logistics, and financial departments. The company has successfully launched multiple brands across various retail channels, showcasing a strong track record in mass, club, drug, grocery, convenience, natural, and travel sectors.
What sets Hero Brands apart is their approach to becoming an internal extension of the client's team, as opposed to traditional brokers or sales and marketing firms. Upon engaging a new brand, they facilitate a 1-5 day immersive strategy session to integrate the two teams and ensure a seamless collaboration. This unique method provides exceptional value to the brands, offering the expertise of a full sales and marketing team and access to lifelong industry connections at a reduced cost.
In addition to brand development, Hero Brands also plays a significant role in crafting overall strategies and creative plans for both small and large marketing campaigns, both in-store and out-of-store initiatives. They further utilize weekly sales analytics to adapt company strategies, ensuring maximum efficiency in dynamic markets.
Founded in 2014 and headquartered in the United States, Hero Brands operates within the realms of advertising, information technology, and marketing.