Hotjar logo — Hotjar provides insights on website user behavior and feedba...

Hotjar

Hotjar provides insights on website user behavior and feedback to improve user experience and conversions.

Founded 2014 United States Malta, United States 33 employees Growth Total: $40.00M

General Information

Company Name Hotjar
Founded Year 2014
Location United States Malta, United States
Employees 33
Funding Stage Growth

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About Hotjar

Hotjar, founded in 2014 and headquartered in the United States, focuses on enhancing website user experience by providing insights into user behavior and feedback. With its all-encompassing toolset, Hotjar enables businesses to optimize website user journeys and improve conversion rates through detailed analytics.

The company addresses complex web traffic and analytics challenges and boasts the satisfaction of serving a global community. Its commitment to making a tangible difference is evident in its impact on thousands of users worldwide.

Recently, Hotjar secured a $40.00M Growth Equity VC investment as of 01 May 2023, a testament to its value proposition and growth potential. This capital infusion is expected to further bolster Hotjar's ability to deliver critical insights that drive improved web performance and user engagement.

Taxonomy: user behavior analysis, website optimization, conversion rate improvement, user experience enhancement, web analytics, feedback collection, product experience insights, visitor preferences, data visualization, customer journey mapping, performance evaluation, global community support, product team insights

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Growth Equity VC $40.00M -
01 May 2023
Acquisition Undisclosed 1
Square Capital
01 Sep 2021

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FAQ About Hotjar

Hotjar provides insights on website user behavior and feedback to improve user experience and conversions.
Hotjar was founded in 2014.
Hotjar is headquartered in Malta, United States.
Hotjar has approximately 33 employees.
Hotjar has completed 2 funding rounds, raising a total of $40.00M. The latest funding stage is Growth.
Top alternatives and competitors to Hotjar include Blue Green Analytics, VisitorLAB, Capturly. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Hotjar and Blue Green Analytics are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Hotjar, https://bouncewatch.com/company/hotjar, updated 11 May 2026. When citing, please name BounceWatch and link this page.

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