IAB Spain

IAB Spain is the Spanish association representing the digital advertising and communication sector in Spain. With over 200 associates, it encompasses 95% of the sector in the country and is the only association that includes media agencies, creatives, advertisers, media, networks, search engines, consultancies, media, technology providers, mobile companies, IoT, content & native, and digital signage. Founded in 2000, its primary objective is to promote digital communication, marketing, and advertising in Spain through research projects, events, and training. The association's slogan, "Asociación de la publicidad, el marketing y la comunicación digital en España," underscores its dedication to the digital realm.