Ibotta logo — Leading performance marketing platform delivering digital pr...

Ibotta

Leading performance marketing platform delivering digital promotions to 200M+ consumers via Ibotta Performance Network.

United States Denver, United States 909 employees

General Information

Company Name Ibotta
Location United States Denver, United States +1
Employees 909
Social

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About Ibotta

Ibotta, listed as NYSE: IBTA, is a prominent performance marketing platform headquartered in Denver, Colorado. With its unique model, Ibotta enables brands to influence consumer behavior through its Ibotta Performance Network (IPN), reaching over 200 million consumers. Marketers benefit from only paying when campaigns lead to direct sales, optimizing their advertising spend.

The company has become a significant financial force, returning $1.8 billion to American consumers. Notably, Ibotta made headlines as the largest tech IPO from Colorado. Its focus on creating a rewarding purchase experience is underscored by numerous employer recognition awards, including multiple listings as a Top Workplace by The Denver Post.

While specific founding and investment details are not disclosed, Ibotta's consistent industry recognition and robust consumer reach position it as a compelling investment opportunity with strong potential for growth.

Taxonomy: Performance Marketing, Digital Promotions, Consumer Influence, Publisher Network, Sales Conversion, Retail Technology, Consumer Rewards, Technology Platform, American Consumers, Tech IPO, Denver Tech, Workplace Culture, Innovation in Marketing, Shopping Behavior, Brand Marketing

Services & Products

Ibotta app
Rewards as a Service platform
Ibotta Performance Network

Target Customers

consumers looking for cash-back brands and retailers publishers households interested in savings online and in-store shoppers

No funding data available for Ibotta yet.

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Ibotta Alternatives & Competitors

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Bidmark
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FAQ About Ibotta

Leading performance marketing platform delivering digital promotions to 200M+ consumers via Ibotta Performance Network.
Ibotta is headquartered in Denver, United States.
Ibotta has approximately 909 employees.
Ibotta offers: Ibotta app, Rewards as a Service platform, Ibotta Performance Network.
Top alternatives and competitors to Ibotta include Orange Health Labs, Affiliate Mates Network, Bidmark, Otoro Digital, Continuum Technologies. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Ibotta and Orange Health Labs are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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Source: BounceWatch company record for Ibotta, https://bouncewatch.com/company/ibotta, updated 10 December 2025. When citing, please name BounceWatch and link this page.

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