Sweden
Iduna AB is a part of the Golden Heights group, which includes the boutique chains Guldfynd, Hallbergs Guld, and Albrekts Guld, and is a market leader in Sweden for goldsmith products and jewelry. The product range consists of gold, silver, and costume jewelry, as well as watches and complementary gift items. Currently, IDUNA is represented throughout Sweden with 118 Guldfynd stores, 32 Hallbergs Guld stores, and 36 Albrekts Guld stores. Additionally, since 2015, the group has also included Lyxxa at Väla Helsingborg.
The Golden Heights group has approximately 1465 employees, including part-time staff. In 2020, the group achieved a turnover of approximately 1.6 billion kronor. The group's subsidiary in Finland consists of Kultajousi with 70 stores, as well as Westerback and Alexander Tillander, each with one store.
The company operates primarily in the fashion, retail, and accessories industries, positioned as a key player in the Swedish market for jewelry and goldsmith products. The absence of specific data regarding founding date, headquarters location, as well as the last investment and involved investors, leaves open the possibility for potential future venture opportunities for interested investors.
