iMatrics, founded in 2015 and headquartered in Sweden, is pioneering the use of metadata in the media industry with the mission of making it data-driven. Their slogan, "World leaders in metadata for the media industry, striving to make the industry data-driven," encapsulates their commitment to transforming how media companies leverage data.
Their suite of cloud-based metadata solutions includes AI auto-tagging, SEO and personalization products, a metadata admin tool, and an entity database connected to Wikidata and OpenStreetMap. This comprehensive array of tools affirms their role as both a partner and software provider, offering international solutions that optimize digital business operations for publishers and media companies.
Having last secured a spinout investment from University Ventures on 01 January 2015, iMatrics is well-positioned to capitalize on growing demands for automated and data-driven media processes.