InsightSquared, now part of Mediafly, serves as a pivotal player in the analytics industry, primarily targeting revenue operations professionals. Known for its tagline, "The Revenue Intelligence Platform for your entire customer journey. Data. Insights. Actions. Forecasting. Analytics.", the company offers extensive solutions aimed at enhancing decision-making through real-time intelligence on sales and marketing KPIs.
Founded in 2010 and headquartered in the United States, the company has become an indispensable tool for businesses striving for precise forecasting and data-backed planning. It holds accolades such as being named a "Top Place to Work" and a leader in the G2 Crowd’s Business Intelligence Platform.
InsightSquared's last funding round was a $23.00M Series D in May 2018, led by investors like Two Sigma Ventures, Converge, NextView Ventures, and more. With a strong foothold in Analytics, SaaS, CRM, and Sales, this acquisition by Mediafly marks a new chapter for an already distinguished company.