Koln, Germany
Intersnack Deutschland SE stands out as a leader in the salty snacks sector in Germany, operating five major production sites and headquartered in Cologne. The company is renowned for its high-quality snack brands such as funny-frisch, Chio, and POM-BÄR. Notably, their iconic product, "Chipsfrisch ungarisch," has remained a favorite among German consumers for decades.
Emphasizing both tradition and innovation, Intersnack frequently expands its product range by introducing new and innovative offerings. The company actively engages consumers in product development through initiatives like the annual "Chips-Wahl," which garnered over 169,000 new chip ideas submissions in 2018 alone. This strategy not only solidifies consumer loyalty but also drives market diversification and growth.
With approximately 1,700 employees, Intersnack remains a formidable player in the snack industry, primed for steady growth and sustained market impact.
