JOSEPH

JOSEPH is a British contemporary designer brand founded in 1966 with a focus on luxury essentials. The brand was established by Casablanca-born Joseph Ettedgui, known for his early support of iconic design houses and emerging brands. The JOSEPH label, created in 1983, emphasizes luxury essentials, offering women a modern wardrobe.

Under the leadership of Co-Creative Directors Anna Lundbäck Dyhr and Frederik Dyhr, who joined in 2020, and CEO Barbara Campos, who came on board in 2018, the brand is realigning with Ettedgui’s original vision, striving to strike a balance between fashion and timeless luxury essentials.

With 25 global stores, a comprehensive digital presence, and over 400 stockists, JOSEPH remains a vibrant center of creativity. The company curates an array of iconic and emerging designers in their six DESIGNERS AT JOSEPH stores, offering women’s and men’s ready-to-wear, accessories, and footwear.

The collections are characterized by contemporary sophistication, effortless style, quality, and impeccable fit. The brand's dedication to detail and craftsmanship is evident throughout each garment. Positioned as a defining force in the fashion industry, JOSEPH is set to continue shaping the style of future decades, building on its powerful influence from the past.