JustParent is an innovative player in the Insurance, SaaS, and Human Resources sectors, aiming to redefine parental leave standards in the UK. Founded in 2023, the company offers an insurance-backed solution that enables SMEs to provide enhanced parental leave benefits. Their policies ensure that businesses can afford to pay up to 100% of basic salaries during parental leave, helping to attract and retain talent.
Their approach targets businesses with at least 25 employees, providing flexibility in the duration of paid leave—from 6 to 30 weeks for paternity, and 12 to 30 weeks for maternity. Importantly, exclusions apply, such as company directors not being eligible.
In its recent Pre Seed Round investment on 07 December 2023, JustParent raised £1.20M, securing backing from prominent investors like Portfolio Ventures, Notion Capital, Frontline Ventures, Concept Ventures, and Blissgrowth. Operating under Innovative Risk Labs Ltd, the company is regulated by the Financial Conduct Authority, lending credibility to their operations.