Turkey
Kai Vrosi is a Turkish startup that has breathed new life into the traditional Black Sea peshtemal by infusing it with authentic leather. The peshtemal is a unique textile with a rich history, traditionally used by women in the Black Sea region for various purposes. In an effort to modernize its use, Kai Vrosi has integrated genuine leather and handwoven baskets into the peshtemal, creating distinctive products designed for everyday life. Aptly named K’ai & Vrosi, which translates to "GOOD" in the Laz language, the brand reflects regional diversity and heritage.
Founded in 2018, Kai Vrosi operates in the E-Commerce and Retail industries from its headquarters in Turkey. The company's mission is not only focused on modernizing the peshtemal, but also on preserving the almost-forgotten tradition of weaving on wooden looms. By supporting local production and traditional values, they aim to prevent the near-extinction of the peshtemal, which has been overshadowed by machine-made products and unfair competition, leading craftsmen away from traditional methods. Despite not having a disclosed last investment or investors, Kai Vrosi is pioneering the revival of the Black Sea peshtemal and supporting local artisans, making a significant impact on cultural heritage and the livelihood of craftsmen in the region.
