Khloud, founded in 2024 by Khloé Kardashian, aims to revolutionize the snack industry by introducing Khloud Protein Popcorn. With the slogan "Good Stuff Zero Fluff," the brand focuses on providing functional nourishment without compromising on flavor.
Addressing the growing demand for convenient protein sources, Khloud's popcorn boasts triple the protein of its competitors, thanks to the innovative "Khloud Dust"—a blend of milk proteins and seasonings.
Made from whole-grain corn sourced from Nebraska, Khloud ensures its product remains non-GMO, gluten-free, kosher, and free from seed oils and added flavors. Its standout flavors include Olive Oil & Sea Salt, Sweet & Salty Kettle Corn, and White Cheddar, appealing to a broad consumer base.
In December 2024, Khloud secured a $12M early VC investment from Serena Ventures, Shrug Capital, WME, and Anti Fund, highlighting strong investor confidence in its potential for growth in the health-focused snack industry.