Berlin, Germany
Kleinanzeigen is a free online classifieds market that aims to bring sustainable trade to the masses, with a strong focus on second-hand goods. Launched in 2009 as eBay Kleinanzeigen, it now boasts over 50 million ads across various categories, making it Germany's No. 1 for classifieds. The platform not only facilitates individual trade but also provides a space for small and medium-sized businesses to showcase their services. With a user base of around 35 million per month, it has solidified its position as one of the most widely used websites in Germany.
In June 2021, Kleinanzeigen became a part of Adevinta, a prominent global provider of online classified ads. This strategic move has likely provided Kleinanzeigen with significant resources and opportunities to expand its market presence and enhance its offerings. Furthermore, in May 2023, the company underwent a significant rebranding, changing its name to simply Kleinanzeigen.
Overall, Kleinanzeigen's alignment with Adevinta and its substantial user base position it as an attractive prospect for potential investors seeking exposure to the online classifieds market, especially within the dynamic German economy.
