Sweden
Kraft Group | Certified B Corp is a certified B Corporation and a leading distributor in the Nordic region within the beauty industry, specializing in skincare, haircare, and makeup. Since its establishment in 1991, the company has built strong partnerships with e-commerce platforms, department stores, pharmacies, beauty chains, SPAs, skincare, and hairdressing salons across Sweden, Denmark, Norway, and Finland. With a dedicated team of over 70 employees, Kraft Group has curated a carefully selected brand portfolio in close collaboration with its resellers.
In 2017, Kraft Group's sustainability team took a rigorous approach to evaluate the company's impact on the environment and society across four fundamental pillars. Subsequently, on February 20, 2018, the company achieved B Corp certification, underscoring its commitment to making a positive contribution to the world. As Sweden’s first B-Corp certified company, Kraft Group stands out as a trailblazer in the industry.
Operating in the Wellness Beauty sector, Kraft Group's innovative approach to sustainable business practices and strong market presence positions it as an attractive investment opportunity for venture capitalists seeking to support socially responsible and impactful ventures within the beauty industry.
