Light ’em Up GO is a digital community platform that connects cigar enthusiasts, assisting them in finding ideal cigar-friendly locations and making informed purchasing decisions. Founded in 2021 and headquartered in Cyprus, the platform appeals to individuals seeking premium cigar experiences within a like-minded community setting. With its slogan, "Light 'em Up is a platform to find cigar-friendly places and make purchasing decisions virtually and physically," the startup aims to cater to the needs of cigar enthusiasts.
The Private Equity Round investment secured on 01 June 2021 reflects the growing interest in the platform. While the specific investors behind this round have not been disclosed, it signifies confidence in the potential of Light ’em Up GO within the niche market it targets. As the platform continues to develop and attract users, its ability to cultivate a community of passionate cigar enthusiasts will be a key factor in its long-term success.