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Looper Insights logo — We track Entertainment Merchandising on the Digital Shelves

Looper Insights

We track Entertainment Merchandising on the Digital Shelves

Founded 2017 United Kingdom London, United Kingdom 39 employees Series B Total: $14.80M E-Commerce, Internet +2

General Information

Company Name Looper Insights
Founded Year 2017
Location United Kingdom London, United Kingdom
Employees 39
Industries E-Commerce, Internet, SaaS +1
Funding Stage Series B
Social

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About Looper Insights

Looper Insights is a UK-based startup founded in 2017. The company's slogan, "We track Entertainment Merchandising on the Digital Shelves," reflects its focus on tracking digital assets on Smart TVs, set top boxes, games consoles, and streaming devices. Looper boasts the unique capability of providing a comprehensive dataset that covers both paid and unpaid/editorial placements. Their proprietary metric, Media Placement Value (MPV), enables marketers, distributors, and device manufacturers to gain an in-depth understanding of CTV/VOD performance, an essential insight in today's digital landscape. In February 16, 2025, Looper Insights secured a $5.00M Series B investment from Foresight Group, demonstrating investor confidence in the company's potential to drive innovation in E-Commerce, Internet, SaaS, and Machine Learning industries.

Taxonomy: Entertainment Merchandising, Digital Asset Tracking, Smart TVs, Set-Top Boxes, Streaming Devices, Media Placement Value (MPV), CTV/VOD Performance Measurement, Connected TV UI Audit, AI Hardware-Software Solution, SaaS Analytics, SVOD, Film & TV Analytics, E-commerce Insights, AVOD, OTT Tracking

Services & Products

VOD analytics
Content visibility
Piracy prevention

Target Customers

Streaming services Broadcasters Hollywood studios Content owners

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $5.00M 1
Foresight Group
Foresight Group
16 Feb 2025
Series A $5.70M 2
Foresight Group
Foresight Group, Mercia’s EIS funds
04 Oct 2023
Seed Round £2.50M 4
GreatPoint Ventures Moscar Capital Dot Matrix Group
GreatPoint Ventures, Moscar Capital +2
20 Jan 2022
Seed Round £1.00M 1
Great Point Media
Great Point Media
01 May 2020
Seed Round £600.00K 2
VGC Partners Great Point Media
VGC Partners, Great Point Media
01 Apr 2019

Looper Insights Alternatives & Competitors

Looper Insights vs
Powr.tv
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Looper Insights vs
Bnex
Bnex Brazil

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FAQ About Looper Insights

We track Entertainment Merchandising on the Digital Shelves
Looper Insights was founded in 2017.
Looper Insights is headquartered in London, United Kingdom.
Looper Insights operates in E-Commerce, Internet, SaaS and Machine Learning. Its work centres on Entertainment Merchandising, Digital Asset Tracking, Smart TVs and Set-Top Boxes. Its customers include Streaming services, Broadcasters and Hollywood studios.
Looper Insights has approximately 39 employees.
Looper Insights has completed 5 funding rounds, raising a total of $14.80M. The latest funding stage is Series B.
Looper Insights offers: VOD analytics, Content visibility, Piracy prevention.
Top alternatives and competitors to Looper Insights include Powr.tv, Bnex. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Looper Insights and Powr.tv are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Looper Insights, https://bouncewatch.com/company/looper-insights, updated 25 February 2025. When citing, please name BounceWatch and link this page.

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