Houston, United States
Lopez Negrete Communications is the largest independent, Hispanic-owned-and-operated, full-service agency in the United States, specializing in providing marketing services to corporations aiming to connect with America’s influential Hispanic consumer segment. Founded in 1985 by Alex and Cathy López Negrete, the agency offers a comprehensive range of marketing, advertising, and communications services, including strategic planning, brand strategy, creative and production, research and consumer insights, media planning and buying, digital/social/mobile marketing services, public relations, and promotions.
Throughout its 38-year history, Lopez Negrete has garnered numerous awards and boasts a prestigious clientele including Bank of America, Walmart, McDonald’s, Hyundai Motor America, Sam’s Club, Mattress Firm, Phillips 66 Company, and Motiva Enterprises LLC. Headquartered in Houston, Texas, the agency employs over 100 professionals dedicated to delivering the promise of Maximum Return On Cultural Intelligence™.
Lopez Negrete is also a founding agency member of both the Hispanic Marketing Council and the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), positioning itself at the forefront of inclusive and multicultural marketing. Although specific investment details are not available at the moment, the impressive track record and strong market position make Lopez Negrete Communications an intriguing prospect for potential investors seeking to tap into the lucrative Hispanic consumer segment.
