Lucy & Sam is an organic clothing brand for babies and toddlers, founded in 2010, with a strong focus on sustainability and ethical production. The company's slogan "Organic & Original, Unique & Unisex" embodies its commitment to providing environmentally friendly and practical designs for children's clothing. Utilizing 100% GOTS certified cotton from Gujarat, Southern India, Lucy & Sam ensures that their materials are sustainably sourced and produced without the use of pesticides. The brand also emphasizes eco-friendly methods in their manufacturing process, such as utilizing AZO free, natural dyes and recycling rainwater for production. Additionally, the company is dedicated to ethical fashion, ensuring that their factories adhere to the highest standards in terms of worker rights, working conditions, and pay rates. Lucy & Sam's commitment to sustainability is further demonstrated through their use of 100% recycled materials for packaging and a goal of eliminating plastic entirely from their supply chain by the end of 2018.
As an E-Commerce and Fashion focused startup, Lucy & Sam targets environmentally conscious parents who seek organic and sustainable clothing options for their children. With a strong emphasis on CRM and Sales, the brand prioritizes customer satisfaction and practicality in their designs, such as incorporating features like scratch mitts on sleepwear and zips on babygrows for easy changing.
Although specific details about their headquarters and last investment are not provided, Lucy & Sam's innovative approach to sustainable fashion and commitment to ethical production practices make them an attractive investment opportunity for VCs seeking to support environmentally responsible and socially conscious brands.