Magic Millions, founded in 1986 and headquartered in Australia, stands as the country’s leading thoroughbred auction house, renowned for sourcing top-tier racehorses. Operating across several key locations including the Gold Coast, Adelaide, Perth, and Launceston, the company facilitates over 6,000 horse transactions annually through 25 diverse sales, targeting yearlings, breeding stock, and ready-to-run racehorses.
Their flagship event, the Jeep Magic Millions Carnival, Sale and Raceday, attracts a wide, international audience and significantly contributes to their brand presence. The company's curated catalog is distinguishable for quality, showcasing horses with acclaimed pedigree and performance, drawing buyers globally to discover potential champions adaptable to racing environments worldwide.
Complementing their yearling sales, Magic Millions hosts an exclusive Race Series, featuring 19 races across six states with over $11 million in dedicated prize money. As of 2016, the introduction of the $10 million Jeep Magic Millions Raceday on the Gold Coast further cements their influence in the racing sector. With no current external investments, Magic Millions reflects robust industry leadership and substantial growth potential.