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Match My Makeup logo — The worlds leading digital makeup artist! Giving you perfect...

Match My Makeup

The worlds leading digital makeup artist! Giving you perfect makeup recommendations that suit your unique skintone.

Founded 2012 Australia Australia 11 employees

General Information

Company Name Match My Makeup
Founded Year 2012
Location Australia Australia +1
Employees 11
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About Match My Makeup

Match My Makeup is a pioneering digital makeup artist, offering personalized makeup recommendations based on unique skin tones. As the world's premier colour cosmetics shade matching tool, it has revolutionized the beauty industry by enabling users to discover their perfect foundation or lip color from any brand worldwide. The company's cutting-edge technology sets it apart with unmatched precision in brand-to-brand foundation and lip color matching, analyzing over 15,000 shades. With its comprehensive skin tone scale by Dr. Ellis Monk and a Virtual Try-On feature, Match My Makeup provides an exceptional user experience. The impact is evident in statistics, including a 134% increase in total revenue and a 37% uplift in conversions, benefitting retailers and brands. Additionally, its precise matching process has led to a 20% reduction in sample requests, a 40% reduction in customer service requests, and refund rates as low as 1%. Founded in 2012 and headquartered in Australia, Match My Makeup presents a promising investment opportunity for venture capitalists seeking innovative solutions in the beauty and technology sectors.

Taxonomy: Beauty, Cosmetics, Shade Matching, AR, Virtual Try-On, Omnichannel, Foundation, Skin Tone Spectrum, Color Cosmetics, Digital Makeup Artist

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FAQ About Match My Makeup

The worlds leading digital makeup artist! Giving you perfect makeup recommendations that suit your unique skintone.
Match My Makeup was founded in 2012.
Match My Makeup is headquartered in Australia.
Match My Makeup has approximately 11 employees.

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