Milkbasket, established in 2015, is recognized as India's pioneering and largest platform for grocery micro-delivery. Starting in Gurgaon with the delivery of fresh milk, it has expanded its service to more than 20 major Indian cities, offering over 5000 daily essentials. The company's unique selling proposition is its slogan: "Delighting customers with excellence in grocery micro-delivery | Flexi-Ordering till Midnight, Assured Delivery by 7 AM."
The company's innovative approach focuses on operational excellence with services like flexi-ordering until midnight, assured delivery by 7 AM, and a no-minimum-value order policy. With a team of over 600 members and a logistics force of 7500 personnel, Milkbasket ensures silent, contactless doorstep delivery daily. This operational infrastructure is backed by a fleet of 3500 vehicles.
In October 2021, Milkbasket underwent an acquisition investment by Reliance Retail, marking a significant step in its growth and expansion phase. The company remains focused on streamlining processes, enhancing automation, and improving its supply chain and customer experience.