Turkey
MMA TÜRKİYE, also known as the Marketing + Media Alliance, is a dynamic global network dedicated to enhancing the marketing capabilities and impact of senior marketing leaders, particularly Chief Marketing Officers (CMOs). Founded in 2009, the organization has been at the forefront of driving marketing transformation using evidence-based models and strategic insights.
With over 800 corporate members worldwide, MMA unites key players across the marketing ecosystem, including brands, media companies, agencies, and technology firms, to foster collaboration and innovation.
The organization operates in 16 countries across regions such as APAC, Europe, MEA, LATAM, and North America. It hosts more than 60 events annually, providing unique platforms like MATT, MOSTT, ALTT, and DATT for thought leadership and industry advancement.
MMA aims to make marketing more effective, accountable, and predictable by converting research and science into measurable results, thereby transforming its impact on growth and corporate value. This mission aligns with its evolution from the Mobile Marketing Association to MMA Global, Inc. in 2022.
