Israel
Motiv8AI is a startup that aims to revolutionize the way enterprises understand and communicate with their customers by harnessing the power of AI and behavioral science. The company's patented psychology-driven AI behavioral prediction platform allows financial institutions to optimize decisions based on customers’ underlying motivations and behavioral characteristics. Headquartered in Tel Aviv, Motiv8AI has conducted research with leading behavioral scientists and AI experts to create a multi-dimensional depiction of an individual's personality.
Motiv8AI's solution helps financial institutions grow their profitability by evaluating creditworthiness, reducing risk, and elevating product sales. The platform's near real-time understanding of people’s motives allows for personalized communication and product matching while preserving strict privacy requirements. Through the deployment of feature engineering and machine learning, the company can simulate future actions and interactions at scale and with unparalleled precision. This novel machine learning algorithm continuously fine-tunes predictions by integrating ongoing digital footprints, mobile device metadata, and peer-group interactions.
The platform's insights empower enterprises to make more informed business decisions and deliver the right products and services to the right customers with personalized communication, thereby driving further business growth. Notably, the technology has demonstrated high efficiency for credit scoring, with over 25% reduction in default rate and 30% increase in approval rate, allowing financial institutions to achieve double-digit growth.
