Mulberry, founded in 2018, positions itself in the Insurtech and CRM and Sales sectors with a unique proposition: people-first product protection. The company's focus is on providing retail partners and consumers with comprehensive product protection plans that safeguard purchases from accidental damages and losses. Their platform promises a seamless integration experience for retail partners, enhancing consumer value and generating additional revenue.
Notably, Mulberry's offerings have resonated with the market, as evidenced by over 3 million protection plans sold across 200+ brands. With a user base exceeding 1M shoppers, the company emphasizes customer convenience with 24/7 support and on-demand claims filing.
Their growth trajectory was bolstered by a $22.00M Series B investment on 13 October 2021. Prominent investors, including Commerce Ventures, G20 Ventures, and Ally Bank, have backed the company, highlighting confidence in its potential and strategic vision.