Mulberry logo — People-first product protection

Mulberry

People-first product protection

Founded 2018 United States New York, United States 47 employees Series B Total: $34.75M Insurtech, CRM and Sales

General Information

Company Name Mulberry
Founded Year 2018
Location United States New York, United States
Employees 47
Industries Insurtech, CRM and Sales
Funding Stage Series B
Social

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About Mulberry

Mulberry, founded in 2018, positions itself in the Insurtech and CRM and Sales sectors with a unique proposition: people-first product protection. The company's focus is on providing retail partners and consumers with comprehensive product protection plans that safeguard purchases from accidental damages and losses. Their platform promises a seamless integration experience for retail partners, enhancing consumer value and generating additional revenue.

Notably, Mulberry's offerings have resonated with the market, as evidenced by over 3 million protection plans sold across 200+ brands. With a user base exceeding 1M shoppers, the company emphasizes customer convenience with 24/7 support and on-demand claims filing.

Their growth trajectory was bolstered by a $22.00M Series B investment on 13 October 2021. Prominent investors, including Commerce Ventures, G20 Ventures, and Ally Bank, have backed the company, highlighting confidence in its potential and strategic vision.

Taxonomy: people-first product protection, ecommerce, consumer experience, warranty, insurtech, product protection platform, retail partners, claims-filing, revenue generation, personalized solutions, mattress protection, furniture protection, consumer electronics protection, browser extension

Services & Products

Product Protection Plans
AI-powered Claims Filing
Customizable Insurance Programs
Subscription-based Coverage
Post-purchase Engagement Tools

Target Customers

Retailers Ecommerce Businesses B2B Partners Online Shoppers

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $22.00M 7
Commerce Ventures, G20 Ventures +5
13 Oct 2021
Series A Undisclosed 1
Quiet Capital
26 Apr 2021
Series A $10.00M 2
Pace Capital, Tuhaye Venture Partners
03 Sep 2020
Seed Round $2.75M 9
Founder Collective, Commerce Ventures +7
28 Jun 2018

FAQ About Mulberry

People-first product protection
Mulberry was founded in 2018.
Mulberry is headquartered in New York, United States.
Mulberry operates in Insurtech and CRM and Sales. Its work centres on people-first product protection, ecommerce, consumer experience and warranty. Its customers include Retailers, Ecommerce Businesses and B2B Partners.
Mulberry has approximately 47 employees.
Mulberry has completed 4 funding rounds, raising a total of $34.75M. The latest funding stage is Series B.
Mulberry offers: Product Protection Plans, AI-powered Claims Filing, Customizable Insurance Programs, Subscription-based Coverage, Post-purchase Engagement Tools.

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Source: BounceWatch company record for Mulberry, https://bouncewatch.com/company/mulberry, updated 5 August 2025. When citing, please name BounceWatch and link this page.

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