MusicStoreLive is an online guitar shop founded in late 2010 with a mission to revolutionize the way musicians purchase gear online. Combining the intimacy of a local music store with the convenience of online shopping, MSL provides high-resolution photos, detailed descriptions, and popular video demos to offer a personalized and transparent view of products. Its extensive inventory caters to every type of player and collector, from affordable to high-end instruments, including new, used, and vintage items.
The company's 14-day return policy with free return shipping provides customers in underserved markets with the opportunity to try gear without risk, a valuable niche at a time when traditional stores are closing. Despite being a startup just over two years ago, MSL has experienced significant growth, expanding from 3 to 21 employees and transitioning from a living room operation to an 8,000 square foot space. It now offers over 1200 guitars and basses, along with a wide range of amps, pedals, and accessories. As a Top 5 US independent dealer of renowned brands such as Fender, PRS, G&L, Gretsch, and more, MusicStoreLive has garnered attention and recognition within the music industry.
The company's ability to identify and fulfill an underserved market, along with its impressive expansion and market position, makes it an appealing investment for venture capitalists looking for promising opportunities in the music and retail sectors.
