MyGO Games, founded in 2014 and headquartered in the United States, operates within the Gaming industry. The company focuses on developing and publishing sports and outdoor enthusiast games. It uniquely combines gaming experiences with branded product portals, allowing players to purchase both virtually and in the real world.
The business model stands out by blending brand engagement and interactive gaming, thus creating a direct marketing loop for brands. Through these platforms, players can engage with familiar products, learn about new ones, and participate in promotions offering brand prizes.
MyGO Games recently secured a $1.40M Seed Round investment on 30 July 2014, backed by SparkLabs Global Ventures and Valuta Capital Partners. This funding underscores investor confidence in its novel approach to consumer engagement. Positioned as a leader in brand-incentivized mobile gaming, MyGO Games leverages its core competence to bridge the gap between brands and a tech-savvy consumer base.