Algeria
NCA Rouiba SPA is a long-standing company founded in May 1966 by the Othmani family. The company has been renowned for its flagship products such as Harissa and tomato concentrate, as well as the popular Rouiba jams in flavors like apricot, orange, fig, and strawberry.
In 1984, the company expanded into fruit-based drinks under the Rouiba brand, and later made history in Algeria by introducing pasteurized fruit juice packaged in aseptic cartons. With a strong family value, NCA-Rouiba has passed on its ambitions and expertise in the agri-food sector from one generation to the next over its 50-year history.
The NCA-Rouiba family grew in 2020 as it became part of the leading African beverage group, Groupe Castel, while maintaining its ambition to provide the best fruits to consumers and continue its African expansion.
Industries: Agriculture, Food and Beverage
