New York, United States
Founded in 2009, Nielsen | TVTY is a cutting-edge company that provides actionable intelligence to measure and optimize global TV advertising. It offers solutions that enable brands and their agencies to gauge the real impact of their TV campaigns on critical business outcomes such as website traffic, app downloads, and in-store conversions. Moreover, the company reinforces TV's efficiency by activating digital media in complementarity with TV.
As a subsidiary of Nielsen (NYSE: NLSN), a leading global data and analytics company, TVTY leverages a powerful platform that has the potential to revolutionize the advertising, analytics, and retail industries. With headquarters in the United States, their impact resonates globally.
The company recently secured a $6.70M Venture Round investment on 12th September 2016, backed by prominent investors such as 360 Capital, Partech Partners, and Serena Capital. This investment reflects the trust and confidence of seasoned venture capital firms in TVTY's potential for growth and industry disruption.
