Nift

Nift is a US-based startup founded in 2014, with a focus on transforming customer acquisition for direct-to-consumer (DTC) marketers using AI-powered "Thank You Gifts" that outperform digital ads. As the fiercely competitive performance marketing landscape presents numerous challenges, Nift offers a game-changing alternative channel for efficient net new customer acquisition. The startup has received a significant $16.50M Series A investment on 30 March 2018 from Converge, Foundry Group, Spark Capital, and Accomplice, signaling confidence from prominent investors.

Nift’s approach involves partnering with top apps like TripAdvisor, ParkMobile, and Mindbody to provide exclusive gifts to users at key lifecycle moments. This not only enables brand discovery and trial but also facilitates first-party data collection, including emails for remarketing, helping leading brands such as HelloFresh, Bj’s Wholesale Club, and Blenders Eyewear to meet their CPA and ROAS targets. With its proprietary AI technology, Nift offers unique incentives that drive repeat purchases and consumer engagement.

As rising marketing and customer acquisition costs continue to challenge brands, Nift's innovative approach to customer acquisition presents a compelling opportunity for brands to diversify their channel mix and unlock new avenues for growth. The startup’s performance as a 100% trackable marketing channel underscores its relevance in addressing today’s complex marketing landscape, making it a noteworthy player to watch in the DTC marketing space.