Moshi, Tanzania
NINAYO, founded in 2015 and headquartered in Tanzania, is a dynamic online trading platform positioned to revolutionize African food security. The startup, operating under the slogan "More food reaching markets, more money in farmers pockets," addresses key inefficiencies in emerging agricultural markets.
With its platform, NINAYO tackles challenges such as supply and demand visibility, logistical coordination, and bargaining power, particularly in Tanzania where 80% of the workforce comprises independent farmers. This solution is facilitated by the recent widespread adoption of internet access, even in remote villages.
The platform connects farmers and food processors, enhancing market transparency and enabling efficient transactions. Notably, NINAYO also generates cash flows through targeted advertising and group deals, supporting the broader agricultural supply chain.
NINAYO secured investment from SIS Ventures in February 2022, confirming its potential. With strong IT, marketing, and business expertise, NINAYO is poised for scalable growth, ready to capture data in underserved economic regions and establish a valuable future economic position.
