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Noukie's logo — company profile

Noukie's

Founded 1992 Belgium Belgium 50 employees Undisclosed Education, Entertainment

General Information

Company Name Noukie's
Founded Year 1992
Location Belgium Belgium +1
Employees 50
Industries Education, Entertainment
Funding Stage Undisclosed
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Event Participation Sep 10, 2026

Noukie's will be participating as an exhibitor at Kind + Jugend in Cologne, offering a chance to meet their team and discover new collections.

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About Noukie's

Noukie's is a leading specialist in products for newborn babies and young children up to 6 years old, offering high-quality products to create a beautiful environment ensuring well-being, safety, and serenity. Founded in 1992 by Katia de Paepe and Simon-Pierre Gilliot, Noukie's initially gained success with its remarkably soft, short pile toy, "Nouky." Over the years, the company has expanded its range to include a full childcare collection and a ready-to-wear line, all reflecting the brand's values of kindness and rigour. With 23 stores in Belgium and France and a strong presence across 26 countries through a wide network of multi-brand retailers, Noukie's has established itself as a global player in the industry. The last funding round investment in April 2015 came from MBO Partenaires, signifying investor confidence in the brand's potential. Noukie's is committed to contributing to a more positive world, with a brand mission to inspire and support parents as they nurture self-confidence and development in their children. #GROWTOGETHER embodies the company's vision of creating a better world through love, learning, and independence.

Taxonomy: baby products, childcare, soft toys, nursery products, children's fashion, ready-to-wear, parenting support, emotional development, child safety, comfortable materials

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Funding Round •••••• 1
Investor
09 Apr 2015

Noukie's Alternatives & Competitors

Noukie's vs
Halilit
Halilit United Kingdom

Specialist distributors of baby, toddler and pre-school toys and gifts into retail and educational c...

14 employees
Noukie's vs
Alex Brands
Alex Brands United States

The ALEX BRANDS® family of brands is comprised of some of the most iconic, recognizable and award wi...

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Noukie's vs
Babyfi, Inc.
Babyfi, Inc. United States

The Future of Baby Products

6 employees
E-Commerce

FAQ About Noukie's

NOUKIE'S, STORIES OF SOFTNESS In 20 years, Noukie's has become the leading specialist in products for newborn babies and little ones up to 6 years old, offering high-quality products to create a complete, beautiful environment to ensure their well-being, safety and serenity. The brand currently o...
Noukie's was founded in 1992.
Noukie's is headquartered in Belgium.
Noukie's operates in the following industries: Education, Entertainment.
Noukie's has approximately 50 employees.
Noukie's has completed 1 funding round. The latest funding stage is Undisclosed.
Top alternatives and competitors to Noukie's include Halilit, Alex Brands, Babyfi, Inc., Popees Baby Care, VIET TINH ANH JSC. - LEGO EDUCATION (STEAM) & RETAIL CHAINS MYKINGDOM, HOBIVERSE & CLEVER COLLECTION. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Noukie's and Halilit are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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