Brooklyn, United States
obé Fitness, founded in 2018 by Ashley Mills and Mark Mullett, is a frontrunner in the digital fitness industry. Positioned at the intersection of Health Care, Social Media, Sports, and Media, the company is transforming how individuals engage with fitness. With its unique "enterTRAINment" approach, obé delivers an engaging fitness experience by blending entertainment with fitness routines.
The startup offers over 7,000 on-demand workouts and daily live classes, catering to various fitness levels and preferences with more than 20 class types. The platform’s innovative collaborations with major brands like HBO Max, Disney, and Paramount+ further differentiate it in the crowded fitness market.
Headquartered in the United States, obé Fitness has pursued strategic growth avenues, securing a Series A investment on 21 March 2021 from notable investors including bossa invest, Wheelhouse 360 Partners, and Samsung NEXT’s Q Fund. The company’s mission, encapsulated in the slogan "Movement changes everything," reflects its commitment to empowering individuals with accessible and dynamic fitness solutions.
Amped Fitness
