Objective, Inc. (acquired by Upwork) logo — A modern search platform that learns from human feedback.

Objective, Inc. (acquired by Upwork)

A modern search platform that learns from human feedback.

Founded 2021 United States San Francisco, United States 14 employees Seed Total: $13.00M AI, Internet +2

General Information

Company Name Objective, Inc. (acquired by Upwork)
Founded Year 2021
Location United States San Francisco, United States
Employees 14
Industries AI, Internet, Social Media +1
Funding Stage Seed
Social

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About Objective, Inc. (acquired by Upwork)

Objective, Inc., recently acquired by Upwork, presents a compelling case for investors due to its focus on an innovative niche—building a modern search platform that leverages human feedback to enhance algorithms. Founded in 2021 and headquartered in the United States, the company operates at the intersection of AI, Machine Learning, Internet, and Social Media industries.

In its relatively short tenure, Objective, Inc. successfully closed a significant $13.00M Seed Round investment on October 18, 2023. This initial capital inflow was backed by prominent investors like Two Sigma Ventures, Matrix, Firsthand Alliance, and Irregular Expressions. This backing highlights confidence in the company's technology and market potential.

With its acquisition by Upwork, Objective, Inc. aligns its forward trajectory with a well-established platform, potentially accelerating its growth and market integration within a global freelancing ecosystem.

Taxonomy: AI-native search solutions, Content Understanding, Search Work, Website search optimization, Application search optimization

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round $13.00M 4
Two Sigma Ventures, Matrix +2
18 Oct 2023

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FAQ About Objective, Inc. (acquired by Upwork)

A modern search platform that learns from human feedback.
Objective, Inc. (acquired by Upwork) was founded in 2021.
Objective, Inc. (acquired by Upwork) is headquartered in San Francisco, United States.
Objective, Inc. (acquired by Upwork) operates in AI, Internet, Social Media and Machine Learning. Its work centres on AI-native search solutions, Content Understanding, Search Work and Website search optimization.
Objective, Inc. (acquired by Upwork) has approximately 14 employees.
Objective, Inc. (acquired by Upwork) has completed 1 funding round, raising a total of $13.00M. The latest funding stage is Seed.
Top alternatives and competitors to Objective, Inc. (acquired by Upwork) include Constructor, GroupBy Inc., Quattr, Frase, Algolia. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Objective, Inc. (acquired by Upwork) and Constructor are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Objective, Inc. (acquired by Upwork), https://bouncewatch.com/company/objective-inc, updated 14 November 2025. When citing, please name BounceWatch and link this page.

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