Objective Logistics is a Big Data startup that has gained traction with its innovative management platform, MUSE, which is designed to enhance sales and improve customer experience in the restaurant, retail, and other industries. With the backing of Google and Atlas Venture, the company has secured a significant $5.30M Series A investment on 18 July 2013. The MUSE platform utilizes real-time rewards and performance data to motivate and mentor staff, drawing inspiration from Moneyball performance management principles. The software's ranking system, combined with an automated service for allocating preferred shifts and non-monetary incentives to top performers, sets it apart. This technology has already made commercial strides in the restaurant sector and is poised for expansion into new markets.
Objective Logistics
Elevate Your Team's Performance with a Real-Time, Reward-Driven Management Platform
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About Objective Logistics
Taxonomy: performance management, real-time rewards, data-driven, employee motivation, automated services, restaurant industry, retail industry, staff mentoring, performance measurement, sales optimization, guest experience enhancement
Funding Rounds & Investors (4)
View All| Funding Stage | Amount | Investors | Lead Investors | Date |
|---|---|---|---|---|
| Series A | •••••• | 4 |
|
18 Jul 2013 |
| Debt Financing | •••••• | 3 |
|
12 Jul 2012 |
| Seed Round | •••••• | 3 |
|
30 Nov 2011 |
| Seed Round | •••••• | - | 19 Nov 2010 |
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