OFYR, established in 2015 in The Netherlands, has transformed the outdoor cooking experience, positioning itself at the intersection of the Food and Beverage and Lifestyle industries. With the slogan "The Art of Outdoor Cooking," the brand has expanded its initial product—an innovative outdoor cooker—into a comprehensive outdoor lifestyle concept. This includes a suite of outdoor furniture, utensils, and accessories, highlighting its commitment to enhancing shared, convivial moments outdoors.
Since its inception, OFYR has expanded its market presence, now selling in over 80 countries. The company's growth and potential attracted attention from Mentha Capital, which led to a Private Equity Round investment on 30 May 2018. This investment is a testament to the brand’s unique appeal—rooted in its simplicity, multi-functionality, and design aesthetic—that resonates across global markets. OFYR continues to unite people around outdoor cooking experiences, embracing all seasons and enhancing lifestyles worldwide.