Open Air Group is a holding company targeting the hunting and outdoor market in the Nordic region. Founded in 2017 and headquartered in Sweden, it aims to dominate the Nordic hunting and outdoor products market through the development and promotion of proprietary brands. The major shareholder of the company is Nalka Invest.
The company operates through three divisions: Retail, Brands, and Tech. Under E-commerce Retail, it owns Widforss in Sweden, Widforss in Norway, Retkitukku and Koiravaruste in Finland. The Brands division includes Aclima, Chevalier, Alaska 1795, Burrel, and Valio. In the Tech segment, the company has WeHunt, Tracker, and Ultracom under its wing.
Open Air Group's strategic focus on the Nordic market, its diverse portfolio of brands, and the potential for growth in the hunting and outdoor products sector make it an interesting prospect for venture capital investment. As the company continues to expand its reach and solidify its position, it presents an opportunity for investors seeking exposure to the outdoor and hunting industry in the Nordic region.