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OTHRSource logo — You do food. We do the rest. Brand support in merchandising,...

OTHRSource

You do food. We do the rest. Brand support in merchandising, e-commerce, digital, content, and data.

Founded 2017 United States Atlanta, United States 12 employees Seed Total: $550.00K Retail

General Information

Company Name OTHRSource
Founded Year 2017
Location United States Atlanta, United States +1
Employees 12
Industries Retail
Funding Stage Seed
Social

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About OTHRSource

**OTHRSource** is a retail startup based in the United States, founded in 2018. The company's slogan, "You do food. We do the rest. Brand support in merchandising, e-commerce, digital, content, and data," reflects its core business model. OTHRSource provides comprehensive support for challenger food and beverage brands, including merchandising, e-commerce, digital, content, and data services. One of the company's standout features is its national team of 4,000 *Brand Helpers* who work to ensure products receive optimal shelf placement and visibility in stores, addressing issues such as backroom inventory management and shelf positioning. This hands-on approach distinguishes OTHRSource from traditional support services in the industry, demonstrating a commitment to driving tangible outcomes for its clients. A key aspect of OTHRSource's strategy is its focus on driving web sales and promotion. The company leverages its expertise to connect online shoppers with the brands it supports, tapping into a highly curated marketplace to facilitate purchases. This approach not only expands the brands' reach but also increases accessibility for potential customers, contributing to overall sales growth. In April 2021, the startup secured a significant milestone with a **$150.00K Seed Round investment** from **Florida Funders**. This infusion of capital is a testament to the confidence investors have in OTHRSource's business model and potential for growth. The financial backing from Florida Funders also provides the company with additional resources to expand its operations and further solidify its position in the retail support industry. This investment marks an exciting chapter for OTHRSource as it continues to enhance its offerings and extend its reach within the market.

Taxonomy: merchandising, ecommerce, content strategy, brand support, challenger brand, retail market, food and beverage, emerging brands, brand ambassadorship, online marketplace, brand helpers, shelf management, revenue optimization

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round •••••• 1
Investor
12 Apr 2021
Convertible Note •••••• 1
Investor
07 Feb 2020
Convertible Note •••••• 1
Investor
21 Aug 2019

OTHRSource Alternatives & Competitors

OTHRSource vs
Aura Merchandising, Ltd
Aura Merchandising, Ltd

Aura Merchandising is a full service brand marketing and global and sourcing agency. Our agency has...

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OTHRSource vs
Kennedy Consultants
Kennedy Consultants United States

ADVISING CPG ENTREPRENEURS

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OTHRSource vs
IMI Agency
IMI Agency United States

Building Better Beverage Business™

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FAQ About OTHRSource

You do food. We do the rest. Brand support in merchandising, e-commerce, digital, content, and data.
OTHRSource was founded in 2017.
OTHRSource is headquartered in Atlanta, United States.
OTHRSource operates in the following industries: Retail.
OTHRSource has approximately 12 employees.
OTHRSource has completed 3 funding rounds, raising a total of $550.00K. The latest funding stage is Seed.
Top alternatives and competitors to OTHRSource include Aura Merchandising, Ltd, Kennedy Consultants, IMI Agency, LW Brand Design, Brand Com Solution Events Management . These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
OTHRSource and Aura Merchandising, Ltd are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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