Pavlok is a pioneering startup in the Consumer Electronics industry that has gained attention with its unique approach to habit-changing technology. Founded in 2013, the company's slogan "Pavlok is the first wristband designed to actually change your habits, and not just measure what you already do" aligns with its innovative mission. Utilizing scientifically proven and user-tested methods, Pavlok employs a combination of Positive Reinforcement and Negative Reinforcement to assist users in forming good habits.
The company's description outlines its use of vibration, sound, and even jolting shock to ensure users stick with their commitments. With a focus on software and hardware integration, it has introduced various products such as EarlyRiser, an alarm clock that shocks users if they snooze, Pavlok Focus, designed to break the habits of overusing social media, and Pavlok Fit, which uses rewards and penalties to encourage regular exercise. Notably, Pavlok collaborates with iOS and plans to extend support to Android.
The most recent investment in Pavlok came in the form of a Non-Equity Assistance investment on 29 October 2015, with MassChallenge as the investor.
