Pay optimizes checkout processes with tailored payment solutions for businesses in sectors such as retail, hospitality, entertainment, and government. The company is headquartered in Enschede, The Netherlands.
Founded in 1998, Pay provides an extensive range of services including payment processing, checkout optimization, and integration with POS systems. Their solutions cater to online retailers, physical stores, and various public and private institutions. Pay operates on a B2B platform and API business model, generating revenue through transaction fees, equipment leasing, and tiered pricing structures.