POPxo is a social media and content powerhouse catering to the interests of young Indian women. Launched in 2014, the platform covers a wide array of topics including fashion, beauty, weddings, and career, as well as topics typically considered taboo, like sex, from a female perspective. With a strong presence on Facebook, Instagram, and YouTube, POPxo engages with its audience through its website, iOS and Android apps, fostering a non-judgmental community for like-minded girls.
With a focus on advertising, digital media, e-commerce, fashion, social media, wellness beauty, and lifestyle, POPxo received a Series C investment on 25 April 2018. The details of the investors in this round are yet to be disclosed.