Premier Live

Premier Live is a dominant player in the luxury tennis, golf, and music events industry, offering a wide range of domestic and international experiences, such as travel, camps, and exclusive event access. The company also focuses on advocating, nurturing, and collaborating with exceptionally talented athletes and musicians, crafting brand-building strategies through marketing, endorsements, appearances, and licensing, in addition to engaging in select global business initiatives. Notably, Premier Live organizes highly coveted events like the Necker Cup and the Necker Open on Sir Richard Branson's private island, Necker, as well as the One World Players' Party and Ping Pong Shootout at the iconic One World Trade Center in New York City, where amateurs and ATP/WTA/PGA pros collaborate. Since its establishment in 2012, Premier Live Events has contributed over $5,000,000 to philanthropic causes, including the Novak Djokovic Foundation, the Rafa Nadal Foundation, the Bryan Brothers Foundation, Virgin Unite, and the National Tennis Foundation.